Netpreneur Blog - Making a Living on the Web in Australia

One of the most important factors - if not THE most important factor - in optimising your website pages for the search engines is the page TITLE tag.  This tag describes what the page is all about and appears at the top left of the browser window when viewing that page.

It’s important that you get the TITLE tag right for every page on your website, because not only does it appear in the browser, but it almost always the bold linked text that appears in the search engine results.  This is the cue that will determine whether a visitor clicks through to your site or not.

If you get your TITLE tags right, then you will enjoy higher search engine rankings and more targeted traffic to the most appropriate pages on your site.

Here are some tips for good TITLE tags:

- Include your business name, nature of your business and locality in the tag - particular if you are targetting local traffic

eg. Getaroom.com.au - Hotel reservations booking engine in Sydney, Australia

- Depending on the strength of your brand name, you should position your business name accordingly (ie. well-known businesses should place their business name first, as it is likely that many web surfers will search on the business name):

eg. Hotel reserverations booking engine in Sydney, Australia from Getaroom.com.au

- Use keywords in your TITLE tag that people are likely to use in a search on Google

eg. Adelaide hotels and accommodation - get cheap hotel deals in Adelaide, Australia

- Don’t try to stuff too many keywords into the title

- Don’t use special characters in your TITLE tags, such as symbols.  These might not display correctly in the search engine listings.

- Use a different TITLE tag for each page - if you use the same tag for multiple pages, then Google and other search engines may not index the page.  Also, it’s likely that the tag won’t adequately explain what the page contains and the page will not attract the right type of traffic.

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Tags:   search engine optimization · SEO · title tagNo Comments