Netpreneur - Full Feed

Use Google Trends to benchmark your site against competitors

Sun, 29 Jun 2008 07:30:50 UT

A new tool, Google Trends for Websites, allows you to compare your website traffic to a competitor's website traffic.

Tags: alexa, google, seo, statistics, traffic, trends

About Us Benefits

Michael Bloch — Sat, 28 Jun 2008 13:10:10 UT

Many small online business owners don't say much about themselves on their web sites and the "about us" page can often be very vague - this can cost sales

Tags: content development, credibility, ecommerce, trust

Choose 'long tail' keywords over short keywords

Fri, 20 Jun 2008 04:24:37 UT

It is almost impossible to get your website optimised for single-word keywords - eg. hotels. It's much better to optimise your site for a combination of keywords, or what are known as 'long tail' keywords. Not only will it be easier to get to the top of the search results, but you're more likely to get a sale if somebody uses these keyword combinations.

Implement a weekly test regimen for your website

Fri, 20 Jun 2008 04:03:34 UT

A successful website requires constant oversight. It's important that your site is checked regularly to ensure that it is performing optimally. If you just 'let your site go', then it's likely that the site will come undone over time. A regular 'health check' will keep your site on track.

Tags: seo

Get back to your prospects straight away

Tue, 10 Jun 2008 12:26:02 UT

People expect immediacy on the web. They want things NOW, not tomorrow, not in a week's time. That's why it's absolutely imperative that you get back to prospective customers as fast as you possibly can.

Tags: customer service, email, email marketing

Email etiquette tips

Tue, 10 Jun 2008 11:57:35 UT

Email is a vital line of communication with your visitors, clients and associates and the way you approach email communications can make or break your online business. Pick up some tips to hone your email communications skills in this article

Tags: communications, email, online business

Avoid duplicate content

Tue, 03 Jun 2008 05:45:03 UT

Search engines exist to provide users with the most relevant information quickly. That's why it's in the interests of Google and co. to filter out content which is duplicated elsewhere on the internet. The search engines will only display one instance of each piece of content, and will ignore other instances of that same content.

Tags: search engine optimization, seo

Using Open Source Software in Online Business

Sun, 25 May 2008 23:52:43 UT

Open Source Software refers to free applications provided under specific licensing terms where the source code is accessible and able to be edited. Open Source applications have provided the basis of many successful online businesses, but before you dive in and start using these apps, there's some points you should consider.

Tags: blog software, business software, forum software, open source software, shopping cart software

Project Management and Planning Tools

Mon, 19 May 2008 12:19:31 UT

Search Engine Optimization - Title Tag Tips

Mon, 19 May 2008 11:53:10 UT

A well thought out title tag is a simple, but incredibly important part of search engine optimization. A good title tag will help you in your quest for better rankings.

Tags: search engine optimization, title tag

PCI Compliance - what Australian Online Businesses Need to Know

Michael Bloch — Sun, 11 May 2008 12:13:05 UT

PCI compliance for all Australian merchants capturing credit card data from their sites for Visa, MasterCard, American Express and Discover Financial Services transactions became compulsory way back in September 2006; but many merchants still don't know what PCI compliance is or how to implement it.

Tags: credit card processing, ecommerce, pci compliance

Getting Australian traffic from Google

Michael Bloch — Sun, 11 May 2008 12:12:47 UT

Are you having trouble ranking on Australian specific results in Google, or perhaps even just getting listed, yet you've observed all the basics of good optimization techniques? It's a common problem if you have a non-.com.au domain name and your site is hosted outside Australia. The good news is, there's an easy fix.

Tags: google, search engine optimization

Voice over IP

Fri, 09 May 2008 12:46:57 UT

Communications Tools

Fri, 09 May 2008 12:46:00 UT

Social Networking

Fri, 09 May 2008 12:45:05 UT