Netpreneur - Action List

Write good links

Wed, 13 Aug 2008 03:23:55 UT

Google and other major search engines heavily rely on link anchor texts to specify the position of web pages in the search results. It's important that you form your links correctly so that you get maximum search engine penetration.

Tags: inbound links, keywords, linking, links

Review the readability of your pages

Tue, 12 Aug 2008 03:40:09 UT

Some search engines take the readability of your web pages into account when ranking websites, although this is a a relatively minor factor when compared to keyword combinations and inbound linking.

Tags: flesch, readability

Match your top level domain to the market

Tue, 12 Aug 2008 03:30:37 UT

Websites with a local top level domain will generally perform better in the local search engines. Make sure that you use the most appropriate local domain for your target market.

Tags: domain registration, domains, international domains

Get fast hosting

Tue, 12 Aug 2008 03:23:08 UT

Popular web sites often have faster server response times compared to smaller unimportant sites. Search engines often index more pages from these quicker sites and give them prominence over slow sites.

Tags: dedicated server, hosting, server, speed, website hosting

Optimise link anchor text for inbound links

Tue, 12 Aug 2008 03:05:18 UT

Inbound links are links from other web sites to your site. If many other sites link to your site, then search engines consider your site to be important. However, the number of links is not as important as 1) the relevance of the linking page and 2) the link anchor text used by the linking website.

Tags: inbound links, link anchor text, linking, seo

Validate your HTML and CSS

Tue, 12 Aug 2008 02:57:23 UT

Web pages are typically written using Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS). It's important that your site uses valid HTML and CSS code so that the search engines can index your site properly.

Make sure your pages are complete

Tue, 12 Aug 2008 02:29:33 UT

Your website rankings may be adversely affected if you publish your site to the web in an unfinished or unpolished state.

Tags: password protected directories, under construction

Incorporate familiar technologies into your web content

Mon, 28 Jul 2008 07:02:38 UT

One way to connect with users is to give them multiple ways of interacting with your site, by providing access to familiar technologies and features. These include RSS feeds, Facebook groups, YouTube videos, social bookmarking tags, etc.

Tags: blip.tv, boomerang books, digg, facebook, google, myspace, rss, technorati, wikipedia, youtube

Lose the Flash animations

Mon, 28 Jul 2008 06:41:13 UT

There are plenty of websites out there that have fancy, all-singing, all-dancing Flash animations as 'splash pages' to greet the user upon arrival. The problem is that most users are impatient and, unless it's a masterpiece, the Flash animation will give them an excuse to leave your site.

Tags: animation, flash

Use keyword combinations to optimise your page

Wed, 23 Jul 2008 03:09:30 UT

Once you have settled on a combination of keywords that you would like to optimise your site for, it is important to ensure that these keywords are represented in different areas on your home page.

Tags: keywords, seo

Design for function, not for form

Mon, 21 Jul 2008 06:39:10 UT

Some of the best designed websites in the world have turned out to be commercial flops. Whilst they may have been pretty to look at, the sites failed to convince visitors to do anything more than admire the 'bells and whistles'.

Tags: design, navigation

Submit your site to NineMSN / Windows Live Search

Fri, 18 Jul 2008 07:25:59 UT

NineMSN / Windows Live Search is one of the major search engines in Australia - it's not as big as Google or Yahoo!, but it's still important. If you don't currently appear in NineMSN / Windows Live Search, then you can submit your URL to the search engine.

Tags: google, ninemsn, search engine submission, windows live sarch, yahoo!

Make use of Live Search Webmaster Tools

Fri, 18 Jul 2008 07:18:49 UT

Windows Live Search has recently launched a Webmaster Tools portal, to match similar tools offered by Google and Yahoo! Make sure that your website is recognised and indexed by Windows Live Search and the NineMSN search engine by registering for these tools today.

Tags: google webmaster tools, ninemsn, webmaster tools, windows live sarch, yahoo! site explorer

Publish a Chinese version of your site

Wed, 16 Jul 2008 01:17:43 UT

The Chinese internet user base has reached 162 million people. The country has a population of over 1.5 billion people, so there is plenty of room for growth, particularly with the burgeoning middle class. It's time to consider China as an option for your business. Here are some tips for running a successful Chinese version of your web business.

Tags: .cn, baidu, china, google, yahoo

Register a Chinese domain name

Wed, 16 Jul 2008 01:05:40 UT

China is undisputably the 'next big thing' in the evolving world economy. You never know - ten years down the track the vast majority of your customers may be Chinese! That's why it's important to secure your Chinese domain name right now.

Tags: .cn, china, domain registration, domains