Netpreneur

The success of your website will depend very heavily on the content of your pages, and in particular, the page's textual copy.  All text needs to be well-written, well-punctuated in short, easy-to-read sentences, have correct spelling, and be free of technical or complex words. 

The more complicated the text, the more likelihood that your visitor will leave your site.  Web surfers are impatient people - if they find anything that doesn't agree with them on your pages, then an alternative (normally a competitor's) site is but one click away!

To test the readability of your pages, you should ask an independent person to test the page and report on its readability.  You can also use various online tools, such as Websitegrader or IBP, to check your site's readability.  IBP tests your page copy for Flesch Reading Ease Score and the Flesch-Kincaid Grade Level.

The Flesch Reading Ease test is a United States governmental standard to determine how easy a text is to read. It measures the approximate level of education necessary to understand the web page content.

ACTION LIST

• Have a friend review your page copy
• Check the readability of your site using online tools