Netpreneur

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Books

A reading list of useful books for the budding netpreneur.  Books are available from our online bookstore, <a href="http://www.boomerangbooks.com.au">Boomerang Books</a>.

101 Secrets to Building a Winning Business by Andrew Griffiths

101 Secrets to Building a Winning Business by Andrew Griffiths

Are you serious about building a winning business? Then read this book.Why do some businesses struggle or even go under, while others go through the roof? The answer is 'It's not what you're selling, it's how you're running the show.'Whatever your business interest or level, 101 Secrets to Building A Winning Businessis packed with tips on how to run your show and build it up.

   

50 Great e-Businesses and the Minds Behind Them

50 Great e-Businesses and the Minds Behind Them

Creating profitable businesses on the internet is no mean feat and, as anyone who has watched the rise of eBay or Amazon knows, the web has forever changed the way we do business. Now the bestselling authors of 100 GREAT BUSINESSES AND THE MINDS BEHIND THEM take a look at some of the smartest, most profitable internet businesses operating today, and reveal that whether big, small, local or on the other side of the planet, when it's web business, it's a small, fascinating world, with potentially limitless opportunities.

   

Flip! by Peter Sheahan

Flip! by Peter Sheahan

There is a rich market for books that combine strategic thinking with clear business sense, as shown by the success of Malcolm Gladwell, James Surowiecki, Seth Godin and Chris Anderson. FLIP! is the latest of these -- and Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation.

   

Killer Web Content by Gerry McGovern

Killer Web Content by Gerry McGovern

On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.

   

The Google Story by David A. Vise

The Google Story by David A. Vise

The Google Story is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion.

   

The Long Tail

The Long Tail

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.

   

Web Design for ROI  by Lance Loveday & Sandra Niehaus

Web Design for ROI by Lance Loveday & Sandra Niehaus

Your web site is a business-design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good-it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

   

Who Moved My Cheese? by Spencer Johnson

Who Moved My Cheese? by Spencer Johnson

Cheese is a metaphor for what you want in life - be it a good job, a loving relationship, money or possessions, health or spiritual peace of mind. And the maze is where you look for what you want - the organization you work in, or the family or community where you live. This book shows how to anticipate change, adapt quickly, enjoy the change and be ready for more, so that you suffer from less stress and enjoy more success in life.