The seminar covered a host of words that you should NEVER use in copywriting and words that are WEAK and shouldn’ t be used, where possible.
The source wasn’t attributed.
NEVER USE
- Access
- At this point in time
- Define
- Despite the fact that
- Due to
- Etc.
- The fact is
- For (instead of because)
- Frankly
- Has got/have got
- However
- I mean,
- Impact
- Importantly
- Indeed
- In terms of
- Meaningful
- Muchly (didn’t even know that was a real word myself!)
- Needs
- Prioritise
- Remember,
- Thusly (is that a word?)
- Utilise
- What’s more
- Wise
- You know
AVOID USING
- Available
- The fact that
- In fact,
- Feature
- One of the most
- Quality
- Receive
- Value
Tags: copywriting